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As a service to our customers, we're pleased to provide our 2008/09 Promotion Manager. We designed this piece to help you manage the high number of promotions that are offered in our industry on a regular basis.
The key is to leverage these programs to benefit your business. By knowing when a promotion is running, and what the message is, you are in a better position to train your staff to ensure that the programs are implemented for maximum impact. Just as importantly, this knowledge can help you create your own marketing programs timed to piggy-back on national programs.
We'll update the Homer Optical Promotion Manager on an "as-needed" basis.
| Essilor Edge |
2008 |
Essilor Edge – A comprehensive loyalty program, specifically designed to reward eye care professionals for selling Varilux, Crizal and Definity lenses and range in value from 15 to 8 points. Earned points may be redeemed for advertising reimbursement or for award items. (Award items include apparel, practice building and promotional tools, equipment, electronics and travel incentives). Contact Homer Optical or your Varilux Brand representative for details. |
| Signet Armorlite |
2009 |
Practice Plus - Provides an incentive for every pair of Kodak PALs sold. Contact your Homer Optical Sales Consultant for details. |
| Transitions |
2008 |
Certificate of Authenticity – A continuation of the 2007 program. Eye care professionals retain the same ID and must register in 2008. Points will be earned based on the number of consumers who register and can be redeemed on line at Transitions.com. |
| Carl Zeiss Vision |
1/2/09 – 6/30/09
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Scratch off game cards are provided with each pair of GT2, GT2 SHORT, GT2 POLARIZED, GT2 3D, ZT2 3D SHORT AND ZEISS INDIVIDUAL. Two cards are provided for any of the above product in Transitions. Further details can be found at www.GT2livelarge.com
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